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  Greetings,How many of you are employed where your job is to find a new job, and you work on that task from 8-5 everyday? I'm guessing not many of you raised your hands. For many, this might be your first foray into the job search world, whether by unfortunate events or simply looking to take your career to that next level. I talk to folks all the time who have been in the workforce for 5-10-15 years, yet have never updated their resumes nor experienced a job interview. Suddenly finding yourself in search of a new job can seem daunting. First of all, don't panic. Second of all, don't assume things (I'll get to this in a moment). You need to go about a job search with the same motivation, tenacity, and organization that you use in your everyday job. Also, though your cash flow may be a little tight at the moment, draft a job search budget and be prepared to spend some money. Very few things in life are free. The next president of the United States will not have gotten the job by spending only a few dollars along the way. Get your resume in order. If you're not a very articulate or eloquent writer, then pay somebody to do it for you. Make sure your resume is results-oriented. Don't just rattle off what you did on a daily basis. Tell me how your efforts impacted the bottom line. Did you increase sales by XX percentage? Did you decrease PPC costs by a certain amount? How much did sales increase by your SEO efforts or email campaigns? Also, and this is a big pet peeve of mine, don't use an "Objective" section on your resume! That's the biggest waste of space I can think of. Microsoft Word needs to remove it from their resume templates. "I'm seeking a job to utilize my skills with an employer who values my contribution." No kidding? Use an eye-catching "Summary" of your background and accomplishments instead. Post your resume online. Don't do this in a haphazard fashion. Be targeted. Think about where you want to advertise your skills. Out of 3,900 HR professionals and recruiters, 89% said they have more success finding people on niche boards. If you just post your resume to a big three board like Monster, then you're significantly shorting yourself. Don't assume you can post it there and people will find you. While it's free for you to post, it costs a lot of money for employers or recruiters to access that database. Many of the employers who are registered at our own site, eMarketingSilo, don't subscribe to those databases and will never see your resume. Worried about posting your information online? Newsflash.. you're already out there. Google yourself. If you want to post anonymously, there are some places that parse your contact information.... like eMarketingSilo! Your information will only be released if you respond favorably to an employer inquiry. Lastly, break out that wallet and pay for a featured upgrade. At most sites, this costs anywhere from $10-$25. It's worth it. Your entry will be highlighted and show up before the general resume group. Distribute your resume. There are services who will put your resume on the desk of recruiters and hiring managers at specific companies (Guaranteed opens/views). ResumeSpider is a service I highly recommend! See our Candidate Resource page for details. Create a shortlist of professional contacts. Whether you use software on your own PC, LinkedIn, or a Rolodex to manage your contacts, you'll need to actively reach out to these folks and give them a heads-up that you're in the market for a new job. Follow up, follow up, follow up. Don't apply and forget about it. Ask the employer about the hiring process and timeline. Don't assume no word means not interested. Maybe your resume got lost, or the deal with their #1 candidate fell through and they want to review more interested applicants. Research and target ideal employers. Not all job openings are posted on 3rd party job boards. Furthermore, not all job openings are posted on corporate websites (if they even have one). A direct call or email to a company may unveil a hidden gem of an opportunity.
Be confident, yet humble. You have years of success doing what you do. A 2-page piece of paper isn't going to accurately explain all that experience. You have to take things further, either verbally or with additional written questions from a recruiter or employer. Don't be cocky and expect someone to hire you soley based on your resume. You have to work to get the job. What sets you apart from the half dozen other people we're looking at who have the same resume as you?
Past Articles... New Job Trend Chart and Sales Purchase Funnel - Online postings for internet marketing jobs continue their upward climb, with SEO skills on the steepest curve. Also, in this issue, how many of you view recruiting with the sales funnel in mind? Click to read more! Our recent press release was widely distributed and picked up by Cheezhead and ONREC, two distinguished publications in the online recruiting world. Very exciting! Our traffic and registered users have skyrocketed since we launched with an enhanced set of features powered by JobTarget. Check out our launch release! SEM Interview Questions - A short list of SEM interview questions, grouped by skill level. It complements the following article quite well. full article... 55 SEO Interview Questions - A great compilation of categorized questions to either prepare for an interview or administer one. full article... Internet Marketing Job Trend Growth - full article... Good SEOs and IR Degrees - Does a formal education in informational retrieval (IR) really does make you a better search engine optimizer? full article... Exodus of Employees from Google - Yes, it's making gobs of money. Yes, it's full of smart people. Yes, it's a wonderful place to work. So why are so many people leaving? Have you ever applied for a job at Google? Let us know your experience! full article... Interviewing In-House SEO Candidates - With many in-house SEM teams ramping up, and in-house efforts in general growing, I thought it might be useful to scope out the basics for an SEO-centric interview. It's tough enough to find good talent these days, and those with experience are commanding higher and higher salaries, so many companies may be looking to those with fewer years of experience to fill critical in-house roles. Good article for employers as well as candidates preparing for an SEO interview. full article...
Featured Job... SEO Specialist (Charlotte, NC) - Red Ventures is a different kind of company than you’ve ever worked for before. We acquire customers for select consumer brands including DIRECTV, Sirius Satellite Radio, ADT Security Services, and a few others. The SEO Specialist will be responsible for developing, implementing, and optimizing SEO strategies and initiatives for a variety of company owned and managed sites in multiple verticals. full job description... Senior SEM Manager (Vegas, baby!) - Zappos.com, an online leader in footwear and apparel, is looking for a full-time Senior SEM Manager who is self-motivated, entrepreneurial and has strong attention to detail. The position requires a minimum of 5 years direct working experience in Search Engine marketing. This person would oversee the search team and the daily management of all Search and Comparison Engines. full job description... eCommerce Marketing Manager (IN) - You will lead and grow the eCommerce activities, which provide a direct sales channel to our customers and prospects. Help define Company goals and what applications are used in a Best of Class environment. Perform hands-on site modifications and procure outside resources when needed. Work with the Marketing Director to develop budget, forecasting, financial modeling, monitor costs, and meet critical Key Performance Indicators. Create profitable traffic building programs, innovative customer experience, and integrated campaigns with offline shopping. Head up Web Analytics deciphering and recommendations. full job description...
Featured Candidate...
Candidates: New internet marketing jobs are added to the opportunity silo daily! Post your resume (where employers don't have to pay to see it), customize your job alerts, and check back often. FREE service for candidates. Employers: Hundreds of internet marketing candidates are added to our talent silo each week. Job posting is targeted and widely distributed to a network of publishers as well as directly to active and passive candidate prospects. We have some great packages and programs available. Stop paying high search agency fees and start recruiting smarter with eMarketingSilo as a powerful add-on to your sourcing arsenal! Best Regards,
Joshua O. Woody, CPC
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