Description

Overview

Play a pivotal role in growing the museum’s audience, deepening engagement, and converting interest into trial visits and memberships. We seek a strategically-minded proactive doer to launch the museum’s brand and build communications and marketing capacity. This role is perfect for someone who enjoys shaping strategy while rolling up their sleeves to make it happen.

DuMA has entered a transformative chapter with the launch of a bold new brand identity and the opening of its temporary residency in the Millwork District. We seek an experienced communications professional to mold a new role, build collaborative processes, and move quickly from concept to action.

Objectives

• Drive traffic to the museum and propel long-term growth
• Reach and engage new audiences (local and regional)
• Increase engagement with current audiences (repeat visitation and membership)
• Coordinate and lead stakeholders through a rebranding effort
• Develop and implement collaborative, cross-departmental processes that strengthen how the museum communicates its programs, exhibitions, and impact

Key Responsibilities

Content & Campaign Development    

• Ignite brand awareness and propel audience growth (local and regional markets)
• Create and publish content that engages target audiences, inspires trust, deepens loyalty, and meets attendance and revenue goals
• Create and manage social media storytelling using visual-first channels to highlight exhibitions, programs, artists, and the Museum’s impact
• Plan, write, and manage email campaigns to drive participation and giving, ensuring consistent messaging and brand voice
• Design and execute targeted paid advertising campaigns

Communications Management

• Develop and implement interdepartmental content calendars 
  • Collaborate with Curatorial Director, Advancement Director, and Director of Learning and Engagement to develop prioritized messaging plans
  • Collaborate with Development team to achieve giving and membership goals
  • Manage day-to-day execution of campaigns
• Oversee content and tone for all Museum-owned media
• Lead and execute a comprehensive earned media strategy that extends reach 

Analytics, Integration & Optimization

• Analyze and report on marketing performance and ROI
• Create and implement new processes and systems (CMS, CRM, Analytics)
• Maintain consistency of brand voice and mission across all channels
   

Desired Experience and Background

• Collaborative spirit with a passion for the arts and community engagement
• Exceptional storyteller who engages broad audiences
• Relationship builder who partners effectively to expand reach
• Proven experience in B2C multichannel communications, marketing, membership, or annual fund campaigns, ideally within nonprofit, hospitality, or education sectors
• Entrepreneurial mindset and success working with modest budgets. Experience leveraging creativity, partnerships, and earned opportunities 
• Track record creating highly engaging and persuasive written and video content
• Data-driven approach with the ability to turn insights into action
   

Success in This Role Looks Like

• Growth in first-time visitors engaging with the museum
• Increased membership acquisition and renewal rates
• Clear, data-backed reporting that demonstrates ROI of strategies
   

Requirements

Systems, Tools, and Methods

• Basic understanding of content management systems (CMS), search engine optimization (SEO), and ability to serve valuable content to users
• Familiarity with social media platforms. Experience with short-form video creation and community engagement
• Experience with remarketing and retargeting tools (Google Ads, Meta Ads Manager)
• Knowledge of email marketing platforms (Mailchimp, Constant Contact, or similar)
• Comfort with Google Analytics / GA4 and campaign performance reporting
• Project management and collaboration tools (Asana or similar)

ESSENTIAL JOB FUNCTIONS

• Must possess a valid driver’s license and means of personal transportation
• Ability to work evening and weekend hours
• Ability to sit or stand for extended periods
• Ability to read, write, and speak English proficiently
• Intermediate to advanced computer skills, including a high degree of familiarity with Microsoft Office applications (Word and Excel)