Description

CGA LAW

Job Description 

Job Title:                     Director of Business Development & Marketing 

Department:                Administration 

Reports To:                 Director of Administration – Ken Beaver 

FLSA Status:               Full-Time/Non-Exempt 

Updated:                      October, 2025

 POSITION SUMMARY

With assistance from the Marketing Coordinator, the Director of BD&M will plan, coordinate, and implement the firm’s, practice groups’, and individual attorney activities with respect to marketing, business development, public relations, and client services. The objective is to increase visibility and brand recognition to strengthen and expand the firm’s client base. Always observes confidentiality of client and firm matters.            

FIRM EXPECTATIONS

Professional Integrity: Consistently adheres to and practices within the guidelines set forth in the firm's employment policies, e.g., protecting confidential information. Manages all situations honestly. Fosters an open, candid, constructive, and ethical work environment.

Communication: Listens well and understands and appreciates the perspective of others; integrates the use of available technological resources when appropriate to maximize the clear and effective delivery of the message; reads and interprets complex information; tactfully, accurately, and clearly presents information (through the spoken and written word) with internal customers and/or Firm clients.

Quality of Work and Customer Focus: Has the functional and technical knowledge and skills to do the job; demonstrates a high level of service delivery; produces complete and accurate work, ensuring work meets quality, compliance, and client satisfaction standards; maintains a positive demeanor and solution-oriented approach while dealing with conflict and time demands.

Relationship Management and Inclusion: Develops rapport with others and recognizes their concerns and feelings; builds and maintains long-term associations based on trust; models and promotes a diverse and inclusive environment where differing thoughts, perspectives and experiences are valued and helps to maximize the contributions of employees; recognizes that differences, subtle forms of intolerance and explicit bias exist; is aware of potential blind spots and works to interrupt bias, insensitivity, and inappropriate behavior; regards diversity and inclusion as a cultural and business imperative.

Teamwork: Promotes high performance and a collegial environment within work groups; works closely with other departments as necessary; displays positive perspective and confronts issues negatively impacting teamwork to ensure a highly effective team; identifies opportunities to assist in team efforts; supports group decisions and solicits opinions from coworkers.

Initiative and Commitment to Task:  Takes responsibility for actions and outcomes; is available outside of standard work hours as business needs require, including extended work periods in support of Firm and/or client objectives; undertakes additional responsibilities and responds to situations as they arise without supervision; demonstrates dependability in difficult circumstances and shows a sense of urgency about getting results.

PRIMARY DUTIES & RESPONSIBILITIES

Strategic Planning and Implementation: Develops, implements, and manages the firm’s business development and client services plan consistently with the firm’s strategic plan and policies set by the firm’s Executive Committee and administration. Supports and facilitates development, implementation, and tracking of business development/marketing plans for the firm’s practice groups and over 30 individual attorneys. Participates in the firm’s strategic planning activities with respect to evaluation and improvement of present client relations and services and future business development opportunities and activities. 

Budgeting: Develops and manages the firm’s business development and client services annual budget, which includes marketing expenditures for the firm, practice groups, and individual attorneys. Codes and processes invoices related to BDCS budget. 

Media/Public Relations: Prepares and manages public relations activities and communications for the firm (or contracts with and provides oversight to outside agencies), including press releases, new attorney announcements and notices, other firm announcements, media materials, and coordination with any outside PR consultants.

 Advertising: Designs (or contracts with and provides oversight to outside vendors to design) print and online advertising and negotiates media buys and associated contracts. 

Newsletters, Brochures, and Promotional Materials: Designs (or contracts with and provides oversight to outside vendors to design), updates, and maintains online and print marketing and business development materials for the firm and for attorneys, including firm and attorney profiles, practice descriptions, brochures, and electronic newsletters. Also oversees mailing list creation and updates. 

Photography, Logos, and Promotional Products: Oversees the Marketing Coordinator as they arrange for professional photoshoots and maintain associated image and logo files, and prepares various art files (headshots, logos, graphics) for use in online and print materials.  

Tracking and Reporting: Oversees maintenance of firm databases utilized for marketing, business development, public relations and client services and generates reports as requested.  

Website and Social Media: Oversees management of the firm’s web site via a content management system (WordPress), social networking for the firm and its attorneys (LinkedIn, Facebook, etc.), and other electronic communications, including drafting and updating content and images, evaluating effectiveness, drafting and implementing policies, and working with outside technical and design consultants as needed. 

Directories and Awards: Manages the firm’s profiles on online directories and referral sites, submits information for attorney and firm awards, promotes awards, and determines which directories should be launched and maintained. 

Firm Memberships: Evaluates and manages all firm memberships and works to take advantage of membership opportunities to enhance the firm’s profile. 

Proposals and Resumes: Supervises and coordinates the firm’s RFP protocol process, including soliciting RFPs from appropriate perspective clients and drafting and submitting proposals for new business as needed. Participates in planning and presentation efforts as appropriate (including presentation packets, slides, etc.). Creates and maintains resumes for over 30 attorneys. 

Event Planning/Coordination and Gifts: Oversees management of business development/client services functions, events, and opportunities for the firm, including: 

a. Support for firm receptions, conferences, seminars, and other special firm-sponsored events.

b. Attorney receptions and celebrations (and associated gifts).

c. Holiday cards, gifts, and thank you gifts for clients or referral sources.

 Sponsorships and Speaking Engagements: Identifies, evaluates, and makes recommendations for firm/attorney participation in sponsorships, conferences, tradeshows, speaking and writing opportunities, and similar events. Coordinates activities (RSVPs, promotional products, advertising, presentation slides, etc.) as needed. Promotes speaking engagements as appropriate.

 Surveys and Assessment: Designs and conducts – or arranges for the design and implementation of – client satisfaction surveys and market research.

Requirements

MINIMUM QUALIFICATIONS

       Bachelor’s degree in marketing, communications or related field and a year or more of experience in a professional services organization, preferably a law firm; or equivalent combination of education and experience.

       Excellent interpersonal, verbal, and written communication skills. Ability to communicate with courtesy and diplomacy, efficiently follow written and verbal instructions.

       Able to provide information and maintain effective relationships with a diverse group of attorneys, clients, staff, and outside contacts, as well as vendors and consultants.

       Proficiency with social media platforms.

       Experience with digital marketing.

       Proficiency in Microsoft Office (Word, Excel, Power Point, Access).

       Excellent research skills.

       Dependable team player who works collaboratively and cooperatively with others in a team-oriented environment. 

ADDITIONAL QUALIFICATIONS
 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

 
Language & Skills:  Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to draft routine reports and correspondence. Ability to speak effectively before groups of customers or employees of organization.
 

Mathematical Skills:  Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs. 

Reasoning Ability:  Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
 

Other Skills:
       Ability to type 50 WPM. Basic knowledge in Microsoft Word, Excel, PowerPoint, Outlook, and time entry software. Must have basic knowledge of legal terminology.

       Ability to anticipate, identify, and proactively implement actions that allow timekeepers to be efficient and effective in serving client needs. Shares knowledge and mentors’ others on technology applications and firm/practice group processes.

       Prioritizes workload in an efficient and effective manner.

       Participates in on-going training assessments to enhance technical skills.

       Stays informed of all firm policies and standardized procedures and applications.

       Follows appropriate safety procedures while performing all duties.

       Maintains a neat and orderly workplace.

       Keeps supervisor abreast of current issues and potential problems as they develop, seeks advice as needed.

PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel. The employee is frequently required to sit; reach with hands and arms and talk or hear. The employee is occasionally required to stand; walk and stoop, kneel, crouch, or crawl. The employee must regularly lift and /or move up to 10 pounds and occasionally lift and/or move up to 50 pounds.