Description

About Gray Media:

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About GDM (Gray Media Group):

Gray Digital Media (GDM) is a full-scale digital agency built inside one of the nation's largest media companies. We combine local market insight with enterprise-level technology to deliver integrated, performance-driven advertising solutions. Our teams lead strategy, execution, optimization, and reporting across the full digital ecosystem, partnering with stations and clients to drive measurable growth. We move fast, innovate constantly, and are committed to delivering a world-class experience at every stage.

Job Summary/Description:

The Manager of Paid Search leads GDM's in-house SEM team, overseeing strategy, execution, optimization, workflow, and innovation across all non-programmatic search channels. This leader is responsible for building and scaling a high-performing SEM operation, introducing advanced Google capabilities (PMAX, LSAs, Shopping, etc.), and ensuring campaigns are accurate, fast, and sales-ready. The role requires exceptional communication skills and the ability to translate technical SEM guidance into clear, client-friendly messaging. This manager works closely with the Director of Paid Media & Managed Platforms to deliver excellence at scale.

Duties/Responsibilities include, but are not limited to:

• Lead and develop the Paid Search team, ensuring high-quality execution at scale
• Oversee all SEM campaigns, including LSAs, PMAX, Shopping, and advanced automation tools
• Drive innovation, testing, and new product adoption across search channels
• Maintain strong communication with stations, offering clear, sales-minded guidance
• Build efficient workflows, QA processes, and optimization frameworks
• Partner with the Director of Paid Media & Managed Platforms on forecasting, product strategy, and growth
• Ensure fast turnaround times and operational excellence

Qualifications/Requirements:

• 5+ years managing SEM teams in an agency or high-volume environment
• Expertise in Google Ads: LSAs, PMAX, Shopping, bid automation, SaaS platforms
• Proven ability to build, train, and scale a high-performing team
• Exceptional communication skills with the ability to simplify SEM for sales and clients
• Strong operational discipline and ability to manage large campaign volume
• Experience working with broadcast or multi-market organizations preferred
• Ability to work quickly, innovate, and adapt in a fast-paced digital environment

If you feel you're qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

GDM-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.