Description

• Develop and implement marketing strategies: Create and execute strategic marketing plans to attract new customers and retain existing ones.
• Manage campaigns: Plan, direct, and oversee marketing campaigns across various channels, including digital, social media, and traditional media.
• Oversee budgets: Manage marketing budgets, track expenditures, and develop pricing strategies.
• Conduct market research: Analyze market trends, identify target audiences, and assess competitor activity to inform strategy.
• Collaborate with other departments: Work with sales, product development, advertising, and other teams to ensure cohesive and effective initiatives.
• Analyze performance: Track campaign performance, analyze data, and generate reports to evaluate the success of marketing efforts and make improvements.
• Manage teams: Lead and train marketing staff, coordinating their work to meet project deadlines.
• Create messaging and content: Develop and approve marketing materials, from creative concepts to ad copy for different media.

• Strategic thinking: Ability to develop and execute long-term marketing plans.
• Analytical skills: Proficiency in data analysis to measure campaign effectiveness.
• Leadership and management: Experience managing a team and coordinating with different departments.
• Creativity: Ability to brainstorm new and innovative campaign ideas and messaging.
• Digital marketing expertise: Knowledge of digital channels, such as SEO, social media, and email marketing.
• Communication and negotiation: Strong ability to communicate with stakeholders, including executives and external agencies.