Description

When you think of InComm Payments, think of Innovative Payments Technology. We were founded over 30 years ago and continue to be a pioneer in the payment (FinTech) industry. Since our inception, we have grown to be a team of over 3,000 employees in 35 countries around the world. We own over 400 global technical patents and a network that includes over 525,000 points of retail distribution that points to our industry expertise.

InComm Payments works with the most recognized and valued brands in the world, and we are partnered with most of the world's leading merchants. InComm Payments is highly focused on our people and their growth, and we work hard to make a career at InComm Payments meaningful and rewarding. We value innovation, quality, passion, integrity, and responsibility in all that we do, and we are looking for great people to join our team as we move forward towards a very bright future.

You can learn more about InComm Payments by visiting our Website or connecting with us on LinkedIn, YouTube, Twitter, Facebook, or Instagram.

Strategy & SME Leadership 

• Serve as the subject matter expert (SME) for SEO and GEO, guiding cross-functional teams and external partners on best practices, trends, and innovations. 

• Develop and execute comprehensive SEO and GEO strategies tailored to our Gift Card eCommerce platforms. 

• Advocate for organic visibility across all digital touchpoints, ensuring SEO and GEO are embedded in product, content, and marketing roadmaps. 

• Educate internal stakeholders on the evolving landscape of generative search and AI-driven discovery. 

Execution & Optimization 

• Conduct keyword, entity, and topical research to inform both traditional SEO and GEO content strategies. 

• Optimize website architecture, meta data, structured data, and internal linking to support both crawling and semantic understanding. 

• Lead technical SEO audits and collaborate with product and engineering teams to implement enhancements. 

• Drive on-page and off-page SEO initiatives, including link-building and influencer outreach. 

• Implement and maintain structured data (Schema.org) to improve visibility in rich results and generative summaries. 

Content Strategy & Guidance 

• Partner with content creators to produce high-quality, search-optimized content that aligns with user intent and business goals. 

• Ensure content is optimized for both traditional search engines and generative platforms through entity-based optimization and semantic markup. 

Analytics & Reporting 

• Monitor performance using tools like GA4, Search Console, SEMrush, Ahrefs, Screaming Frog, and emerging GEO platforms. 

• Build dashboards and reports to track rankings, traffic, and visibility across search and generative engines. 

• Provide actionable insights and strategic recommendations based on data analysis. 

Continuous Innovation 

• Stay ahead of SEO and GEO trends, algorithm updates, and emerging technologies. 

• Test and iterate on strategies to maintain competitive advantage in organic discovery. 

• 3+ years of experience in SEO strategy and execution, with exposure to GEO or semantic search optimization. 

• Deep expertise in on-site, off-site, technical, and content SEO. 

• Proficiency with SEO tools (BrightEdge, Search Console, SEMrush, Screaming Frog, Ahrefs, Moz) and analytics platforms (GA4, GTM). 

• Experience with structured data, entity optimization, and generative search techniques. 

• Strong understanding of HTML, CSS, JavaScript, and CMS platforms (Magento preferred). 

• Proven ability to lead cross-functional initiatives and communicate complex SEO/GEO concepts clearly. 

• Skilled in building and presenting data-driven insights via dashboards (e.g., Looker Studio). 

Competencies 

• Strategic thinker with a bias for action and execution. 

• Resilient, resourceful, and adaptable in a fast-paced environment. 

• Strong communicator and collaborator across technical and non-technical teams. 

• Trusted advisor and influencer with a passion for organic discovery. 

• Comfortable navigating ambiguity and driving clarity in evolving digital ecosystems. 

InComm Payments provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin, citizenship, veteran's status, age, disability status, genetics or any other category protected by federal, state, or local law.

*This position is eligible for the Employee Referral Bonus Program - Tier III

#LI-KH1

#LI-Remote

PI279742767