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1 - 25 Results of 67
Syracuse University
Syracuse, New York, United States
18 hours ago

Description

The media buyer/digital media specialist is tasked with managing and securing advertising in the digital space with an emphasis on paid search. Media could include paid search, paid social, display (Google Ads and others), SEO, etc. The digital media specialist will conduct extensive research and identify the right digital media mix for specific campaigns. They will work closely with the lead media buyer to make sure all campaigns are comprehensive and seamless while still being able to work in a motivated and independent manner. The needs will differ based on the needs of the partner or project, so it is important to approach each problem individually and maintain strong communication in order to work well with partners, co-workers, and outside parties. It is also important to be able to multitask, as multiple campaigns are usually assigned at once. Attention to detail is key, as all digital campaigns will need constant monitoring and optimization.



Requirements

  • Manage digital advertising campaigns in Google Ads and other platforms before, during and after campaigns, including recommendations, implementation, optimization and reporting.
  • Develop and execute bidding strategies, including but not limited to keywords, objectives, demographics, remarketing, retargeting, custom audience lists, etc.
  • Analyze and optimize campaigns throughout duration in order to maximize results for campaign KPIs. Devise A/B testing strategies to improve performance as warranted.
  • In conjunction with the digital strategy team, develop and manage SEO for the University flagship website.
  • Stay up-to-date on industry trends, shifts and best practices, serving as the digital media buying subject matter expert. Obtain relevant certifications (e.g. Google Search Certification).
  • Use web analytics tools to monitor digital campaigns.
  • Inform strategy and channel teams of research results through presentations or written reports. Google Search, Google Display and Video Certifications are a plus.
  • Possess a well-developed analytical ability and a proven track record of extracting tangible insights from large data sets
  • Monitor ad and landing page performance via Google Analytics. Proactively optimize all campaigns through A/B testing, recommended landing page revisions, audience and geographic targeting adjustments.
  • Prepare schedules, adjusting as needed.
  • Experiment and keep up to date with new platforms and channels.
  • Monitor costs, goals and return on investment (ROI)
  • Excellent verbal and written communication skills, plus strong collaborative attitude 
  • Exceptional organizational skills, detail­ oriented and strong ability to multi-task and work on a cross-functional team.
  • Adaptable problem ­solver and team player.
  • Ability to work independently, and to work on many projects simultaneously and meet deadlines.

Job Information

  • Job ID: 65069175
  • Location:
    Syracuse, New York, United States
  • Position Title: Media Buyer
  • Company Name For Job: Syracuse University
  • Job Function: Advertising,
    Branding,
    Global,
    Marketing Analytics,
    Marketing Communications,
    Marketing Research,
    Online Marketing,
    Product Marketing,
    Other
  • Job Type: Full-Time
  • Min Education: BA/BS/Undergraduate
  • Required Travel: 0-10%

Please refer to the company's website or job descriptions to learn more about them.

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