Description
Social Media and Video Manager
Full-Time, Exempt
Position Overview:
Looking for a dynamic content creator who will promote the achievements and experiences of George Washington and his Mount Vernon estate to online audiences. This essential position requires an energetic and creative storyteller who is enthusiastic about educating and inspiring the public about America's first President and Commander-in-Chief, particularly during this consequential year as the nation celebrates its 250th birthday in 2026.
The Social Media & Video Manager will manage the social media channels for George Washington’s Mount Vernon, including Facebook, Instagram, X, TikTok, Threads, and YouTube. Our social media channels showcase George Washington’s life and times, people from his world, the estate’s history, and Mount Vernon news and activities, including behind-the-scenes content. The person in this role will tell Mount Vernon’s story through text, images, and video in a fun and interesting way, incorporating social media trends where appropriate.
The successful candidate should have experience in managing social media for a brand.
The candidate should be well-versed in creating videos for social media and submit a portfolio that includes short-form videos suitable for social platforms.
Essential Duties:
- Manage Mount Vernon’s social media calendar with an eye toward promoting estate visitation.
- Write, edit, and schedule organic social media posts and stories on deadline.
- Select and edit high-resolution images for social content.
- Develop reels for Facebook, Instagram, TikTok, YouTube, and other channels.
- Size videos to vertical, square, and horizontal formats for digital ad campaigns.
- Find and contract with social media influencers to produce content for and about Mount Vernon. Coordinate social media influencer visits (i.e., arrange for tickets, tours, and other experiences). Provide content guidelines, and review and approve content prior to publication. Manage budget and payment for social media influencers.
- Monitor and respond to social media comments.
- Record video at Mount Vernon events (approximately 20 events per year), including on weekends and after hours. Also, capture video for PR opportunities, such as visits by authors, historians, actors, and other prominent figures.
- Guide other departments in the effective management of their social media channels. This may include training, reviewing posts, and publishing posts.
- Analyze the effectiveness of social media content and videos.
- Coordinate film shoots and video edits with freelance videographers. Assist with writing video scripts, communicate shot details with actors and models, and provide on-site assistance with lighting, mics, props, and other needs.
- Stay up-to-date on the latest developments in social media and video.
- Troubleshoot Mount Vernon’s livestreaming software, StreamYard. Ensure that social media channels are connected and working prior to livestream events.
- Assist with supervising and training interns.
- Train Mount Vernon staff on the use of our social media management tool and our filming equipment.
Requirements
Qualifications:
- Minimum of 3 years experience managing social media channels
- BA degree in communications, film, design, journalism, marketing, English, or a relevant field
- Excellent verbal and written communication skills
- Experience in producing, editing, and promoting video on the web
- Ability to capture high-quality video using a DSLR camera is required
- Knowledge of video production workflow and video editing
- Experience with Adobe Creative Suite, particularly Premiere Pro
- Understanding of social media and video analytics
- Excellent organizational and time management skills with the ability to manage a complex schedule and work on multiple projects simultaneously under a deadline
- Enthusiastic attitude. Ability to work both collaboratively and independently
- Outstanding attention to detail
- Ability to work effectively with little direct supervision
- Interest in American History
Special Requirements:
Ability to work non-traditional hours on occasion, including some weekends, early mornings, and evenings.
