Description

Summary

Hyatt Hotels Corporation seeks an enthusiastic Manager to join our Global Digital Strategy & Performance team. In this role, you will be collaborating closely with the broader Commercial Services organization (Brand, Revenue, Sales, Marketing, Loyalty, Field Marketing, and Digital teams), where you'll be instrumental in continuing to make Hyatt a leading hospitality company. You will be part of a team that is passionate about our purpose, committed to nurturing curiosity and new skills, and building connections across the organization with colleagues, customers, and guests.

Who We Are

At Hyatt, we believe in the power of belonging and creating a culture of care, where our colleagues become family. Since 1957, our colleagues and our guests have been at the heart of our business and helped Hyatt become one of the best, and fastest growing hospitality brands in the world. Our transformative growth and the addition of new hotels, brands and business lines can open the door for exciting career and growth opportunities to our colleagues.

As we continue to grow, we never lose sight of what's most important: People. We turn trips into journeys, encounters into experiences and jobs into careers.

Why Now?

This is an exciting time to be at Hyatt. We are growing rapidly and are looking for passionate changemakers to be a part of our journey. The hospitality industry is resilient and continues to offer dynamic opportunities for upward mobility, and Hyatt is no exception.

How We Care for Our People

What sets us apart is our purpose-to care for people so they can be their best. Every business decision is made through the lens of our purpose, and it informs how we have and will continue to support each other as members of the Hyatt family. Our care for our colleagues is the key to our success. We're proud to have earned a place on Fortune's prestigious 100 Best Companies to Work For® list for the last ten years. This recognition is a testament to the tremendous way our Hyatt family continues to come together to care for one another, our commitment to a culture of inclusivity, empathy and respect, and making sure everyone feels like they belong.

We're proud to offer exceptional corporate benefits which include:
• Annual allotment of free hotel stays at Hyatt hotels globally
• Flexible work schedule
• Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center
• A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption
• Paid Time Off, Medical, Dental, Vision, 401K with company match

Who You Are

As our ideal candidate, you understand the power and purpose of our culture of care, and embody our core values of Empathy, Inclusion, Integrity, Experimentation, Respect and Wellbeing. You enjoy working with others, are results driven and are looking for a variety of opportunities to develop personally and professionally.

Qualifications

The Manager, Digital Strategy (Brand Portfolio) will be responsible for the digital performance and strategy for a specific brand portfolio(s) at Hyatt (i.e. Luxury, Lifestyle, Classics, Essentials, or Inclusive Collection) and be a part of the Global Digital Strategy & Go-to-Market team. The Manager will be responsible for supporting commercial performance with emphasis on growth (room nights, revenue) of direct digital channels (Hyatt.com and App), creating documentation and training materials, field communications, cross-functional collaboration with Product Management, Analytics, Digital Content, Marketing, Revenue, Loyalty and other departments, developing strategy playbooks, and educational presentations/webinars on best practices for hotels in assigned portfolio. This role will create analytics dashboards to monitor KPIs and analyze impact, provide performance reports/updates, and more. This role is responsible for managing this work along with providing actionable solutions for improvement with the goal of helping empower stakeholders across the organization with digital adoption. The Manager will also be required to regularly collaborate and demonstrate value with key internal and external stakeholder groups including various commercial functions, operations leadership, as well as hotel owners and third party operators.
• Engage with key brand portfolio stakeholders to understand digital needs, provide feedback internally on unique portfolio needs, and maintain strong relationships across organization to help drive digital adoption and growth across assigned portfolio(s).
• Partner with key departments within the global Digital team (media, content, analytics, product, etc) to develop strategies and execute on critical initiatives that are aimed at improving direct channel performance (room nights and revenue) within assigned portfolio.
• Create field facing presentations and lead in-person meetings and/or webinars to share applicable updates/best practices with hotels and what they should be taking advantage of to drive performance.
• Create analytics dashboards and performance reports to monitor assigned portfolio performance to measure impact and routinely report out on wins and areas of opportunity within portfolio.
• Become an expert in Hyatt's owned digital tools and platforms in order to assist with enablement. Collaborate with internal teams on training documentation and product enhancements/feedback.
• Ability and willingness to operate in a fast-paced, complex corporate environment.
• Ability to travel as required on a national basis (up to 20%).
Qualifications

Experience Required:
• Minimum 5 years in commercial performance strategy related roles including field marketing, analytics, content strategy, paid media, eCommerce, merchandising, advertising, or digital operations (prior hospitality experience preferred).
• Strong understanding of digital ecosystem and how all aspects of paid, earned, and owned channels & strategies drive guest preference, bookings, revenue, and loyalty.
• Strong project management, analytical, and cross-functional team leadership skills.
• Experience and comfortability working with corporate/above property and hotel-level colleagues.
• Knowledge of content management systems, digital asset management systems, and personalization strategies.
• Knowledge of key digital marketing channels including paid search, SEO, metasearch, display advertising and social media.
• Knowledge of consumer booking journey, travel trends, consumer segmentation, and loyalty programs.
• Knowledge of Large Language Models (LLMs) like ChatGPT, Microsoft Copilot, and Google Gemini and general understanding of this emerging technology.
• Experience working collaboratively with cross functional teams to drive ownership and completion of critical tasks that ladder up larger complex projects.
• Excellent communication, problem-solving abilities, and collaborative mindset.
• Excellent interpersonal and written communications skills.
Experience Preferred:
• Bachelor's degree required
• Prior hospitality experience preferred
• Comfortable and experienced with public speaking and leading conversations with both internal and external audiences.
• Experience using web analytics platforms, including Adobe Analytics and Google Analytics.
The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.

The salary range for this position is $95,000 to $125,000. This position is also eligible to earn incentive awards and an annual bonus. The final pay rate/salary offered to the successful candidate will depend on experience, skill level and other qualifications for the role, as well as the location of the performance of work. Pay for the successful candidate will meet local requirements, including the local minimum wage rate.