Description
The Director of Marketing and Communications for Alumni and Development will report to the Senior Vice President for Development and Alumni Affairs . This position is responsible for playing a key role in enhancing the visibility and reputation of Hofstra University focusing on the target audience of donors and alumni. The Director will support philanthropic efforts, and strengthen relationships with Hofstra’s alumni and donors through strategic marketing and communications initiatives. The successful candidate will be a forward-thinking team player, with a passion for higher education and a proven track record of developing and implementing comprehensive marketing and communication strategies to engage alumni, donors, and stakeholders.
CHARACTERISTIC DUTIES AND RESPONSIBILITIES:
Responsibilities include, but are not limited to:
Develop and execute strategic marketing and communication plans to promote alumni engagement, fundraising campaigns, and donor stewardship initiatives.
Serve as an excellent written and oral communicator with the ability to articulate matters of complexity and nuance to the target audience of alumni and donors.
Collaborate with and support senior leadership, development officers, and alumni relations staff to identify opportunities for engagement and create content that supports their initiatives.
Work with marketing and communications teammates to create impactful content for various alumni and development communication channels, including print publications, email newsletters, social media, websites, and digital platforms.
Oversee all alumni and development marketing and communications material to ensure consistency in messaging and visual representation.
Utilize data analytics, AI, and performance metrics to evaluate the effectiveness of marketing campaigns and communication strategies, and make data-driven recommendations for optimization and improvement.
Stay informed about trends and best practices in alumni relations, development, and marketing communications, and incorporate innovative strategies to enhance engagement and support.
Requirements
Bachelor's degree in Marketing, Communications, Public Relations, or related field
5 - 7 years of progressively responsible experience in marketing, communications, alumni relations, or development, preferably in higher education or nonprofit sector.
Strong strategic planning and project management skills, with the ability to prioritize and manage multiple initiatives simultaneously.
Excellent written and verbal communication skills, with a keen eye for detail and proficiency in crafting compelling messaging for diverse audiences.
Proficiency in digital marketing tools and platforms, content management systems, and social media management.
Stong oranziational and collaborative skills.
Knowledge of fundraising principles and practices, including donor cultivation, solicitation, and stewardship.
