Description

Kinnos is a privately held company with a mission to protect society from infections. We’ve pioneered an award-winning and patented colorized disinfection technology called Highlight® that is revolutionizing how people use disinfectants. Founded initially in response to the West Africa Ebola outbreak and with roots in global health, Highlight is now being implemented by leading US hospitals for patient safety. Kinnos has been featured in The Wall Street Journal, PBS NewsHour, and Forbes.

We are looking for a full-time Marketing leader to join our team to make significant contributions toward expanding the usage and awareness of Highlight in the healthcare industry. If you are inspired by making an impact in healthcare, have a track record of building exceptional businesses, aren't afraid to roll up your sleeves, and have a knack for detail-oriented work, then we'll give you meaningful responsibilities with real deliverables and you can help us continue building something great. Kinnos is focused on building a diverse, inclusive team energized to drive impact within the diverse healthcare community we serve.

The Job’s Mission: The Director of Marketing plays a critical role in achieving the Kinnos Mission of empowering people with colorization technologies to create a safer world by providing society with peace of mind through disinfection you can see. This role reports directly to the CEO and will hold a seat on the Kinnos Management Team. The right marketing leader will thrive at Kinnos if she/he is motivated by a fast-paced environment with a high level of accountability and near-term impact from their efforts. This role will be responsible for working across all functional areas of the organization to create the proper messaging needed to tell the Kinnos story to relevant stakeholders and will need to lead the organization in bringing this story to life through various channels. This position requires a passion for customers, partners, technology innovation, product excellence, and innovative healthcare B2B (and to a lesser extent, B2C) marketing. The Director of Marketing is responsible for educating and engaging customers, partners, and thought leaders in the healthcare quality and infection prevention market to Kinnos. This role will lead the go-to-market strategy and positioning for new and existing products, generating brand awareness, and monitoring market trends from a competitive and new opportunity perspective. We are looking for an experienced product and corporate marketer who will drive a culture of marketing excellence within the organization.

Key Activities & Responsibilities: 

• Develop the Strategic Marketing Plan to develop the market for Highlight in Healthcare including the value proposition, messaging, positioning, pricing, and channel drivers

• Lead the execution of the Marketing plan including the implementation of a customer playbook to lead customers from awareness to trial to adoption to sustained/loyalty and referenceability

• Interface on a regular basis with clinical and sales teams as subject matter expert in both pre- and post-sales scenarios to ensure proper execution of our strategy at the field/customer level

• Build a world-class product and corporate marketing team over time as the company grows into a world-class infection prevention and cleaning innovator

• Develop key markets by building relationships with customers, KOLs, advisors, and other relevant constituents/stakeholders to build a foundation of credibility for the Kinnos solution

• Regularly review and optimize product positioning, including market need, value proposition, stakeholders/targets, market trends, competitive/complementary offering analysis, and metrics demonstrating value creation as well as market development

• Create and spearhead marketing campaigns that lead to quantifiable increases in customer adoption, revenue growth, and product awareness

• Work together with Product and R&D teams to identify and prioritize modification of features for existing products or design and development of new products using both qualitative and quantitative insights

• Utilize design and content resources to create marketing collateral that clearly articulates the advantages of Kinnos products

• Plan, organize, and deliver product launches

• Support the Clinical function of Kinnos in building credibility in the Healthcare market through published papers, events, and KOL engagement

• Guide product messaging and positioning, sales collateral, demos, presentations, and sales tools based upon customer insights and market landscape

• Select and manage multiple marketing partners and agencies ranging from digital design to public relations to events

• Train other customer-facing personnel on essential aspects of product functionality and usability

• Establish a consumer engagement and stakeholder coalition strategy

Job Dimensions:

• Leadership – act with integrity. Build trust, be respectful, and be accountable. Add to the Kinnos

• culture of diverse perspectives where everyone can be their authentic selves in a safe, inclusive

• environment

• Strategy – be able to build a strategy with key tactics that line up to achieving strategic objectives

• Execution – Willing to dive in and execute strategy in field with team and with resources at hand

• Communication – ability to communicate and manage message across different audiences to drive

• productive dialogue and action

• Commercial – willingness to listen and learn from our customers and build plans for them

• Humility – take action, learn, grow, take more action based upon learnings. Repeat

• Ownership of marketing, including advertising, communications, product positioning, and new + existing product development

• Continuously assess state of marketing plan relative to target metrics and refine as needed

• Increase awareness of Kinnos brand and presence within target markets

• Travel - up to 30-40%

Requirements

• Bachelor’s degree or equivalent work experience

• 5+ years of marketing and/or communications/PR experience, prior sales experience is strongly preferred

• Domain expertise in the healthcare market, infection prevention experience is a plus

• Experience with marketing automation and CRM tools

• Proven track record of creating performance-driven marketing campaigns that led to quantifiable results

• Comfortable in a start-up environment making things happen with minimal guidance and limited resources

• Highly proactive and able to manage multiple ongoing projects, willingness to collaborate on team projects

• Excellent written and verbal communication skills

• Superior attention to detail and ownership/pride in every piece of work you put out

• Strong believer in honest and open communication, team player

• Strong project management, multitasking, and decision-making skills

• Proficiency with online marketing and social media strategy