Description

Position Overview: The Ecommerce Marketing Manager is responsible for ecommerce marketing content for Presperse’s Ecommerce platform. He/She/They will be responsible for email automation, SEO/SEM optimization, product management, website analytics, user experience, continuous improvement, and website maintenance. The Ecommerce Marketing Manger will bring excitement to the website through promotions, event calendars, and UX design, influence sales, build brand and influence customer loyalty.

Responsibilities: 

• Lead the development and implementation of the ecommerce site roadmap to achieve annual plan
• Data Analysis (Shopify, Google Search Console, Google Analytics) and website metrics and create action plan for continuous improvement
• Email marketing automations, programs, A/B split testing
• On-going Learning Plan: UX Testing and Site A/B Testing
• Manage paid acquisition and organic search
• Lead user experience journey
• Interface with website developers, ensuring website is up to date and accurate
• Partner cross functionally to maximize marketing success

Requirements

• Bachelor’s degree in Management, Ecommerce, Business IS or related field preferred but not required
• Minimum two (2) years’ experience working in Ecommerce or related field
• Self-starter who understands and appreciates delivering projects complete and on-time
• Experience in the Cosmetics, Beauty or Fashion industries preferred. If no experience in these areas, then the candidate must show competency in these areas
• Strong communication skills with ability to identify and develop marketing plans to tap into new markets and social groups
• Organized and detail-oriented, brings a sense-of-urgency to growing the company and advancing Presperse’s reputation with customers through excellent business processes
• Copywriting, email marketing, UX, and paid & organic search experience preferred