Description

WHNT-TV and WHNT.com are looking for someone to join our team as a Digital Content Producer in Huntsville, Alabama, and help continue our commitment to digital-first local journalism. Applicants must be innovative and full of creativity.

The Rocket City is sure to have a little something for everyone, whether your interests are space, entertainment, education, sports or outdoors. North Alabama is a region that is growing quickly with lots to offer.

This position requires exceptional writing skills and stellar news judgment, with the ability to react quickly to breaking news.

The Digital Content Producer is also responsible for curating high-performing content, crafting homepage layouts driven by data, and helping to report news -- everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal, local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.

• Write stories for the web and other digital platforms
• Ensure accurate and engaging copy
• Edit and post content in a deadline-driven environment
• Monitor all forms of media (print, TV, digital, blogs and social) for breaking news stories and always on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local traffic
• Proficient at reviewing copy and will correct errors in content, grammar, and punctuation, following prescribed editorial style and formatting guidelines, as well as optimizing on-air assets for our various digital platforms.
• Strong social media skills for monitoring and posting relevant content utilizing X, Facebook, Instagram and a variety of other social media networks and tools
• Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience
• Ensures all content meets company standards for journalistic integrity
• Research and database skills, along with online experience in design and editing, are a big plus

In our quest to provide digital-first local journalism, we have developed a streaming app. The Digital Content Producer will also be responsible for helping create, upload and schedule content for streaming, as well as running breaking news update livestreams from our OBS desk in the newsroom.

Requirements

• Degree in journalism, communications or related field; daily newspaper/news site experience or newsroom experience required; live, working web samples and/or print pages preferred
• Knowledge of SEO Best Practices and AP Style
• Proficiency in Adobe Photoshop or Canva, and Basic HTML preferred; Other relevant technology and troubleshooting skills a big plus
• Strong written and verbal communication skills
• Experience with Facebook, X, Instagram, TikTok and other platforms preferred
• Candidate must be willing and able to work any and all shifts, including nights and weekends and holidays.
• Strong multi-tasking abilities
• Organized, technical problem solver and quick decision maker
• Capable of researching, interviewing and writing original news articles
• Ease with/ability to learn new technology independently and quickly
• Maintain a positive work environment through active team participation and cooperation with co-workers in all departments
• Responds positively to feedback

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