Description
Ecommerce Marketing Manager
Innov8 Solutions
About Us
Innov8 Solutions is a boutique eCommerce technology and services company providing end-to-end digital operations with comprehensive, full-spectrum support for some of the most respected manufacturers and retailers in the adult toy industry. Our team thrives in an environment where adaptability, resourcefulness, and pride in rolling up our sleeves are core values.
Role Overview
Our Ecommerce Marketing Manager is a strategic, hands-on leader responsible for shaping and executing digital growth strategies across a diverse portfolio of adult toy brands. This role combines high-level brand stewardship with tactical execution: you will lead, manage, and personally contribute to a wide range of marketing functions across eCommerce, retention, acquisition, content, PR, social media, and affiliate partnerships.
Innov8 requires someone who can think strategically and dive into the work—writing briefs, evaluating campaigns, fixing urgent problems, analyzing data, and guiding junior staff and agency partners. The ideal candidate thrives in a fast-moving environment, is energized by constraints, and is motivated by delivering excellence for multiple brands simultaneously.
Key Responsibilities
Strategic Leadership & Planning
Develop comprehensive digital marketing strategies for a portfolio of diverse brands in the adult category, balancing long-term growth and short-term revenue goals.
Prioritize initiatives and budgets across clients with varying business models, brand values, audiences, and expectations.
Work cross-functionally with product, merchandising, creative, sales, and engineering teams to align marketing execution with brand and business objectives.
Hands-On Digital Execution
Oversee or execute:
Ensure distinct brand voice and site-specific marketing activities are well represented across multiple channels and brands
Develop in-depth email and SMS programs that ensure effective brand messaging while targeting communications to optimize repeat business
Oversee SEM partners to ensure ROI with clear budget constraints
Work with partnered PR teams to facilitate effective on-site execution for promotional campaigns, paid media ads and social campaigns
Monitor site performance and traffic to identify opportunities for improvement
Monitor ecommerce marketing trends and develop strategies to expand market share and market voice
Manage affiliate performance and develop strategies to attract and retain valuable traffic
Client Partnership & Communication
Serve as a trusted advisor to our clients—leading manufacturers and retailers in the sexual wellness industry.
Translate performance data into clear insights, recommendations, and action plans.
Present monthly/quarterly business reviews and collaborate closely with client leadership on roadmap planning.
Agency & Vendor Management
Manage client site PR agencies to increase visibility, secure earned media, and amplify brand narratives.
Oversee a roster of contractors, designers, copywriters, and marketing specialists—ensuring quality and deadlines.
Evaluate and negotiate marketing tools, platforms, and technologies.
Affiliate & Influencer Program Leadership
Help build and scale high-value affiliate programs with an emphasis on content creators, micro-influencers, and adult-friendly traffic partners.
Navigate compliance and platform restrictions unique to the adult toy market.
Test and refine influencer strategies to drive measurable revenue lift.
Analytics & Performance Management
Oversee reporting frameworks and KPIs across all brands.
Make agile, real-time adjustments to strategy when marketplace or client needs shift.
Team Leadership & Culture
Foster a culture of flexibility, accountability, creativity, and constructive problem-solving.
Mentor junior staff and lead cross-functional collaboration.
Requirements
Required Skills & Experience
5+ years in digital marketing with at least 3 years in a senior or director-level role.
Deep experience managing multi-channel eCommerce marketing: email/SMS, SEM, SEO, paid social, CRO, and merchandising.
Strong understanding of affiliate/partner marketing and influencer ecosystems.
Expertise working with Tools such as GA4, Experience platforms such as Klavio / Dot Digital, SMS Campaign Writing, Google Search Console / Merchant Center and more
Exceptional project management and multitasking abilities.
Comfortable navigating sensitive categories and their associated limitations on social media (sexual wellness, health, cannabis, alcohol, etc.).
Excellent storyteller and communicator, capable of presenting confidently to executive stakeholders.
Ability to work independently, adapt quickly, and thrive in ambiguity.
What Makes This Role Unique
Breadth + depth: The adult toy space requires creative problem-solving, adaptive marketing strategies, and a high degree of platform fluency.
White-glove service: We operate as an extension of each client's team, offering a level of partnership uncommon in typical agency work.
Hands-on leadership: Execution is as important as vision.
Impact: Your work will shape the digital presence of leading brands in a growing, evolving industry.
Autonomy: You will have the authority to experiment, innovate, and influence company direction.
