Description
About Us
We are a growing network of mental health clinics united by a shared mission: to make high-quality, trauma-informed care accessible to all. Across our four locations, we provide affordable, evidence-based therapy that helps individuals, couples, and families find relief from suffering, break cycles of trauma, and create lasting change.
Our clinicians bring diverse training, skill sets, and lived experiences, allowing us to meet clients with authenticity, inclusivity, and compassion. We offer both in-person and virtual care, addressing a wide range of concerns including anxiety, depression, trauma, grief, and relationship challenges.
At the heart of our work is the belief that healing is possible. We honor the courage it takes to seek therapy and are committed to building safe, collaborative, and equitable spaces where both clients and clinicians can grow, connect, and thrive.
About the Role
We’re seeking a Marketing Strategy & Growth Manager to lead the next chapter of our marketing evolution—one rooted in purpose, creativity, and measurable impact.
This role serves as the central marketing function for a growing network of mental health clinics, driving both digital marketing and community outreach efforts. You’ll strategize, execute, and continuously refine multi-channel marketing initiatives that build brand awareness, attract new clients, and strengthen referral partnerships.
This is a hands-on, entrepreneurial role ideal for a self-starter who thrives on both strategic planning and practical execution. You’ll collaborate with leadership, oversee one remote marketing contractor, and play a key role in scaling a purpose-driven brand with national reach.
This position begins as a part-time or contract engagement with flexibility and the potential to evolve into a full-time leadership role for the right candidate.
Key Responsibilities
- Marketing Strategy & Leadership
- Develop and own a comprehensive growth marketing strategy across digital, community, and referral channels.
- Partner with leadership to define KPIs, budgets, and campaign priorities that align with business goals.
- Execute and oversee marketing initiatives, ensuring quality, consistency, and alignment with strategy.
- Identify and evaluate tools, vendors, and platforms to improve ROI and campaign performance.
Digital Marketing Execution
- Plan, launch, and optimize SEO, Google Ads, and Meta (Facebook/Instagram) campaigns.
- Create and refine content, visuals, and messaging for social, email, and web.
- Analyze campaign performance using tools like Google Analytics, Ads Manager, and CRM data, delivering insights and clear next steps.
- Explore and test new growth channels such as LinkedIn, TikTok, and local partnerships.
Community & Referral Growth
- Develop outreach and referral strategies to build relationships with schools, healthcare providers, and community organizations.
- Partner with clinic directors to support local events, sponsorships, and partnerships that increase brand visibility.
Reporting & Optimization
- Monitor marketing metrics and conversion rates across campaigns.
- Produce concise, data-informed reports with recommendations for continuous improvement.
Why You’ll Love Working With Us
This is a rare opportunity to build and lead the marketing engine for a mission-driven organization changing how people access mental health care. You’ll have the freedom to create, test, and innovate—while knowing your work directly helps more people find healing and support.
If you’re a creative, data-driven marketing strategist who thrives on building structure, testing ideas, and driving meaningful growth, we’d love to hear from you.
Compensation: The estimated range for this role is $30-$60 per hour, depending on experience and skill fit. While most offers will fall within this range, there may be limited flexibility based on exceptional experience.
To Apply: Please submit your resume, portfolio (if available), and a brief note about why this opportunity resonates with you.
Requirements
What We’re Looking For
- 5–10 years of marketing experience, ideally within healthcare, wellness, or mission-driven organizations.
- Proven success in growth marketing, digital strategy, and brand development.
- Experience managing or collaborating with contractors, vendors, or small remote teams.
- Proficiency in SEO, Google Ads, Meta Ads, and data analytics tools.
- Excellent storytelling and copywriting skills; comfortable translating insights into campaigns.
- Strategic thinker who can also roll up their sleeves and execute.
- Curious, adaptive, and AI-proficient—comfortable leveraging tools to enhance marketing impact.
Bonus Skills
- Experience in healthcare or behavioral health marketing.
- Familiarity with HIPAA-compliant marketing and ethical communications.
- Multi-location or multi-brand marketing experience.
- Experience with referral marketing, outreach campaigns, or local partnerships.
- Familiarity with emerging platforms such as TikTok, LinkedIn, or Pinterest.
