Description

Dear Candidate,

We are looking for a high-ownership Acquisition Lead who can drive new customer growth at scale. This role will own P0 metrics - New Customer Lifetime - across paid, organic, and social channels for Ecommerce (D2C) Scale Up with City Wise growth.

Key Responsibilities

1. Customer Acquisition & Growth (Primary KPI Owner)

• Own and drive new customer acquisition across channels
• Optimize for CAC, conversion rates, and customer quality (LTV)
• Build scalable acquisition funnels from first touch to first purchase
• Identify high-performing cohorts and double down on them

2. Paid Marketing (Performance Engine)

• Plan, execute, and optimize campaigns across Google Ads, Meta, and other platforms
• Strong understanding of CPC, CPA, ROAS, and attribution
• Continuously test creatives, audiences, and landing pages
• Scale winning campaigns while maintaining efficiency

3. SEO & Organic Growth

• Drive organic traffic growth through SEO strategies
• Optimize blogs, category pages, and product pages for ranking
• Collaborate on content strategy for search intent + conversion
• Track keyword rankings, organic traffic, and conversion from SEO

4. Social Media for Acquisition

• Leverage social platforms to drive top-of-funnel traffic and discovery
• Work with content/creative teams to create high-performing acquisition content
• Understand what content converts vs what engages
• Support performance campaigns with strong organic signals

5. Experimentation & Analytics

• Run continuous A/B tests across channels (ads, landing pages, creatives)
• Analyze funnel metrics: CTR → CVR → CAC → LTV
• Build insights from data to guide scaling decisions
• Work closely with product/UX teams to improve conversion

Key Metrics You Will Own

• P0 Metrics: Traffic, sessions, reach
• Acquisition Metrics: New customers, CAC
• Efficiency Metrics: CPC, CPA, ROAS
• Quality Metrics: Conversion rate, LTV

Interested candidates pleas forward your resume

Regards,

Priya Rajan