Description

We are looking for a hands-on Marketing Manager to take ownership of all marketing activity across brand, digital and ecommerce within a growing homeware business.

You will be responsible for driving online sales, generating leads, improving website performance and managing a small marketing team.

This is a varied role covering digital marketing, content, ecommerce development and brand activity, working closely with senior leadership and external partners.

• Own and deliver the full marketing strategy
• Manage the marketing budget and track performance against targets
• Drive lead generation and online sales growth
• Support the development and ongoing improvement of an ecommerce website
• Work with developers and external agencies to improve website performance, user experience and conversion rates
• Manage SEO, PPC, paid social, email marketing and social media activity
• Plan and deliver marketing campaigns, promotions and product launches
• Create and oversee content for social media and email marketing
• Monitor website and campaign performance using data and analytics
• Manage product marketing materials including catalogues, brochures and POS assets
• Coordinate trade shows and events from planning through to delivery
• Lead and develop a small marketing team
• Report on performance and key marketing metrics to senior leadership

• Strong experience in a hands-on marketing role within a product or retail environment
• Experience managing or supporting an ecommerce website
• Good understanding of digital marketing channels including SEO, PPC, paid social and email marketing
• Experience working with external agencies, developers and creative partners
• Commercial mindset with a focus on performance and results
• Experience managing or mentoring a small team
• Confident using data to improve marketing performance
• Strong communication and project management skills

• Experience with ecommerce platforms such as Shopify or Magento
• Knowledge of UX, CRO and website optimisation
• Experience in home, lifestyle or interiors products
• Experience with CRM or marketing automation tools
• Exposure to international marketing